About Watts Records
Watts Records is a new independent record label that is positioned to take
advantage of the opportunities for growth in the music industry. The
company, founded in 2003, operates out of executive offices and recording
facilities in Watts, California and is exploiting the rapidly increasing
demand for authentic rap, hip-hop and R&B music. Watts Records has
assembled a cadre of exceptionally talented artists, writers, arrangers,
producers and engineers to create fresh and commercially viable music
recordings. Creative marketing and promotion strategies are being
utilized to achieve sales goals including: grassroots, radio, cable,
retail, merchandising and on-line promotion.
Independent record labels have historically been trendsetters in the music
industry and they have enjoyed remarkable success over the years.
Independents contribute to the growth of the music industry by being more
flexible and responsive to public taste, allowing for innovation in the
types of acts released and how these acts were promoted. Many of the most
successful new artists in every conceivable music genre have come to the
public's attention via small independent labels such as: Def Jam,
Interscope, Bad Boy, No Limit, Death Row, etc.
Watts Records has formed a powerful strategic alliance with Diverse
Entertainment, an entertainment company that has already had a major
impact in the music recording industry. The company has provided advice
and direction to numerous music industry clients that have benefited from
their results oriented track record in artist relations, music production,
concert and festival promotion and production, retail marketing and
merchandising, video production and media relations. Diverse has helped
launch the careers of numerous platinum and gold selling recording
artists.